The basic premise for the business is based on the recent advent of computerized digital image manipulation and the impact these new technologies have on how the original photography is accomplished.

To this end, the entire system was analyzed from the spectral sensitivity curves of the motion picture camera negatives and video cameras through to the computer algorithms for matte extraction. Integrating the essential elements of camera negative, traveling matte extraction programs resulted in the creation of the Digital series of traveling matte backings.